Category
Brand Development
Client
The Sokana
Start Date
2021
Designer
Monelo
The Sokana, a premier nail art salon located in Kelapa Gading, is dedicated to providing clients with a luxurious and relaxing experience. Known for its exquisite nail art and premium services, the salon has become a go-to destination for individuals seeking elegance and self-care. With a focus on creating memorable moments, The Sokana sets itself apart as a sanctuary where clients can unwind and rejuvenate in style. To further solidify its position as a leader in the beauty industry, The Sokana sought to enhance its brand image and appeal to a broader audience. The salon envisioned a visual identity that would reflect its commitment to quality and resonate with clients looking for personalized and indulgent beauty experiences. This need for a cohesive and impactful brand presence led to their collaboration with Monelo.
The Sokana faced the challenge of distinguishing itself in the competitive beauty and nail art market. While the salon had a loyal client base, it sought to modernize its brand image to attract a younger demographic without losing the luxurious essence that loyal clients loved. The challenge was to strike a balance between elegance and contemporary appeal, ensuring the salon’s visual identity felt both timeless and trendy. Additionally, the salon needed a design that could effectively communicate its tagline, #MemorableMeTime, and convey its unique value as a self-care destination. Beyond aesthetics, The Sokana wanted branding elements that would be versatile across various touchpoints, from in-store signage to digital platforms. The goal was to create a brand identity that could capture attention and leave a lasting impression, both online and offline.
Monelo worked closely with The Sokana to craft a creative design solution that captured the salon’s essence. Starting with a thorough understanding of their vision, we developed a visual style that combined soft, elegant tones with modern, minimalist elements. The design highlighted the salon’s luxurious ambiance while incorporating subtle yet impactful details that reflected the rejuvenating experience The Sokana offers. We ensured the branding aligned seamlessly with the tagline #MemorableMeTime, reinforcing the message of relaxation and self-care. From crafting a distinctive logo to designing versatile assets like social media templates and in-store materials, Monelo created a cohesive identity that elevated the salon’s presence. The final result was a brand image that resonated with both existing and new clients, setting The Sokana apart as a leader in the nail art industry.
Let’s create something amazing together. Reach out to us and let’s talk about how we can help your business grow.
Jl. Sedayu City Kelapa Gading
monelosmm@gmail.com
