Category
Brand Development
Client
Rich Mee
Start Date
2024
Designer
Monelo
Rich Mee is a dynamic and youthful noodle brand that prides itself on delivering a fresh and exciting dining experience. Known for its vibrant personality and fun approach to food, Rich Mee targets a youthful audience seeking both taste and energy in their meals. The brand aims to stand out in the highly competitive noodle market by offering not just delicious dishes but also a memorable and engaging identity. Rich Mee’s playful and approachable essence sets it apart as a brand that celebrates the joy of dining. To further enhance its appeal and connect with its audience, the brand sought to create a bold and energetic visual identity that would reflect its values and attract its target market.
Rich Mee faced the challenge of carving a distinct identity in a competitive and fast-growing noodle market. The brand needed to communicate its youthful, energetic, and fun personality while remaining relatable and appealing to its target demographic. This required a balance between vibrant, playful design elements and a polished, professional presentation that would resonate across various platforms. Additionally, Rich Mee aimed to capture the movement and excitement associated with its noodles while ensuring the branding could effectively stand out both online and in physical spaces. The challenge was to design an identity that was not only visually captivating but also memorable and reflective of the brand’s dynamic message.
Monelo collaborated with Rich Mee to create a visually striking and cohesive brand identity that captured its lively and fun essence. We developed a bold logo featuring rounded shapes and dynamic elements that mirrored the movement of noodles, emphasizing the brand’s energetic vibe. Bright, eye-catching colors were chosen to appeal to the youthful audience, while the warm palette added an inviting and approachable feel. Our creative design extended beyond the logo to include typography, packaging, and other visual elements that reinforced the brand’s identity. By ensuring every detail aligned with Rich Mee’s values and message, we delivered a fresh and engaging look that not only attracted attention but also set the brand apart in the competitive noodle market.
Let’s create something amazing together. Reach out to us and let’s talk about how we can help your business grow.
Jl. Sedayu City Kelapa Gading
monelosmm@gmail.com
