As a branding agency tasked with creating the brand identity for Underated Coffee, our main focus is on developing a cohesive and visually appealing packaging design that accurately represents the brand’s values and mission. Our task is to create unique illustrations for each origin of the product coffee that showcase the unique characteristics of the coffee and the region it comes from. The packaging design should be eye-catching and memorable, with a clear and concise messaging that communicates the brand’s message and differentiates it from competitors. We will need to work closely with the client to ensure that the final design aligns with their vision and meets their specific requirements. Ultimately, our goal is to create a strong brand identity that resonates with customers and helps to establish Underated Coffee as a prominent player in the highly competitive coffee industry.