The Sokana, a premier nail art salon located in Kelapa Gading, is dedicated to providing clients with a luxurious and relaxing experience. Known for its exquisite nail art and premium services, the salon has become a go-to destination for individuals seeking elegance and self-care. With a focus on creating memorable moments, The Sokana sets itself apart as a sanctuary where clients can unwind and rejuvenate in style. To further solidify its position as a leader in the beauty industry, The Sokana sought to enhance its brand image and appeal to a broader audience. The salon envisioned a visual identity that would reflect its commitment to quality and resonate with clients looking for personalized and indulgent beauty experiences. This need for a cohesive and impactful brand presence led to their collaboration with Monelo.
The branding of The Sokana is deeply rooted in the values of unity and relaxation, ensuring that every design element reflects a welcoming and harmonious atmosphere. The logo features flowing lines that symbolize timeless beauty, representing how self-care should be a continuous and cherished experience.
Through soft, natural color palettes and organic shapes, we emphasized the feeling of tranquility and comfort, reinforcing the salon’s commitment to effortless elegance. The overall design language ensures that The Sokana stands out as a destination where beauty is not painful but instead a joyful, rejuvenating escape.
Main Idea:
The final branding of The Sokana combines minimalist elegance with organic curves, creating a refined yet inviting identity. Every design choice, from the typography to the logo’s fluid lines, ensures that the brand feels luxurious without being intimidating.
By staying true to the core values of unity, relaxation, and effortless beauty, The Sokana’s visual identity exudes a sense of calm and sophistication. The end result is a brand that not only stands out in the beauty industry but also connects deeply with its audience, making each visit a truly memorable me-time experience.
Let’s create something amazing together. Reach out to us and let’s talk about how we can help your business grow.
Jl. Sedayu City Kelapa Gading
monelosmm@gmail.com
