Calista Salon is a prestigious beauty brand with over 30 years of history, known for serving high-profile clients, including celebrities. As a leader in the beauty industry, Calista wanted to refresh its image to appeal to a younger audience while preserving its legacy of elegance and excellence. The brand represents timeless sophistication combined with modern beauty trends, ensuring an unparalleled salon experience. With a new refined identity, Calista Salon continues to be a top choice for those seeking premium beauty services.
The rebranding of Calista Salon focused on blending classic elegance with a modern touch, ensuring it resonates with both loyal clients and a younger demographic. The updated logo and visual identity reflect sophistication while maintaining a warm and inviting aesthetic.
We incorporated a rich, earthy color palette to convey warmth, luxury, and authenticity, reinforcing the salon’s premium positioning. The typography and design elements were carefully selected to enhance a sense of exclusivity and timeless beauty, making Calista a standout in the industry.
Main Idea:
The new visual identity of Calista Salon captures a seamless fusion of heritage and innovation, ensuring the brand remains relevant in an ever-evolving beauty industry. The rich brown tones and soft pastel accents create a luxurious yet approachable atmosphere, enhancing the brand’s high-end appeal.
From the elegant typography to the curated imagery, every element is designed to inspire confidence and beauty, aligning with Calista’s promise to reveal the best version of each client. This refined branding ensures that Calista Salon continues to set the standard for excellence in the beauty industry.
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Jl. Sedayu City Kelapa Gading
monelosmm@gmail.com
